Ethan Speaker Series With Chelsea Olsen

Chelsea Olsen, Founder of CLOHZ, a sales training agency that helps B2B teams integrate LinkedIn and social selling into their sales processes discussed how to use LinkedIn to build a strong pipeline and reputational brand that drives revenue. Key take-away’s:
1. Buyers today self-educate 70% of the way through their buying process before they speak to you;
2. Your content on your profile must sing your praise and state explicitly what you do, who you do it for, and what sets you apart.